From Fruit Stand to Beachside Bazaar: Meet Morgan Turner

. I love Hardtail because it’s all made in America and their price point is very reasonable. They develop a lot of innovative fabrics and all their own tie dyes.EP: That’s great that your personal style also meshes with the concept of the store. But in your role, is it hard not to only buy things that you like for the store? MT: Well, I found a way that works pretty well in order to avoid that mistake of only buying what you like. It’s good to travel with someone at market and get that second opinion. A lot of times I just buy with other people in mind. For instance, my boss Erika or the 25-year-old associate working for the summer. You wind up getting a lot of different styles for all customers and ages.EP: Any trend you’re not a fan of?MT: You know, I’m really not a fan of the high-waisted shorts. For me, I just don’t think they’re cute! I don’t understand why all these girls jump on the trend band wagon without paying attention to how something is going to look on them. I prefer a low-slung boyfriend short.
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Hungry Like the Wolf: Hiking Point Lobos

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Millennial Pink is a Thing